Book more shows.
Build a real draw.
A practical booking guide for bands outside major music cities — no promoters, no cover gigs, no waiting to be picked.
✅ Small-town realities
✅ Repeatable systems
Why most original bands stall
Small towns don’t have much infrastructure. Bars want four hours of covers. Promoters don’t reply. You’re told to “bring people” — but given no support.
This guide shows you how DIY bands build momentum anyway: multi-band bills, real outreach, email leverage, and a system that compounds instead of burning you out.
What you’ll learn
- Build leverage with an email list
- Map venues + DIY spaces strategically
- Book multi-band bills that actually draw
- Get paid in small rooms
- Turn one show into repeat momentum
Is this for you?
Yes, if you:
- Play original music
- Book your own shows
- Want consistency (not one lucky night)
- Live outside major music cities
No, if you:
- Play covers/tributes
- Do weddings/corporate gigs
- Want shortcuts or industry fantasy
Included toolkit (editable files)
Track contacts, pay, best nights, and notes like a real pipeline.
Cold + referral versions that don’t sound desperate or corporate.
Attendance + cash + payouts + net income tracking (built in).
Turn a good night into momentum instead of memory.
Keep progress visible: shows, emails, income, patterns, next steps.
Clear systems built for small towns — not big-city advice.
One-time purchase. Download the PDF + editable toolkit. Use it for years.
Published by Dark Fur Records · darkfurrecords.com
FAQ
Is this for cover bands?
No — it’s written for DIY bands playing original music.
Do I need a big following to use this?
No. The guide is built around systems that create momentum from small rooms and real local relationships.
What format do I get?
A PDF guide plus editable spreadsheets and checklists (Excel). You can also import them into Google Sheets.
Is this only for certain genres?
No. It works across indie, punk, rock, experimental, metal—anything original.