Small-Town Booking Guide

Booking original music in a small town

A practical booking guide and toolkit for bands outside major music cities — no promoters, no cover gigs, no waiting to be picked.

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What’s Included

Why most bands stall

Small towns don’t have much infrastructure. Bars, breweries and wineries want to hire one band or solo artist to perform three to four hours of covers. Promoters don’t reply. You’re told to “bring people” — but given no support.

What you’ll learn

Map venues strategically
Get paid in small rooms
Turn one show into repeat momentum
Build leverage with an email list

This guide is for

Anyone who prefer to play their own original music
Anyone who lives and performs outside major cities
Anyone who wants consistent booking

This guide is NOT for

Tribute or Cover bands
Wedding bands / Corporate events
Anyone looking for shortcuts

Blacktop Revival, Bellingham

17. February, 2026.

We’re not in Nashville. We’re definitely not in NYC. We’re in a 50k population town with four bars and a few coffee shops. This guide gave us a real system instead of vague ‘network more’ advice. We booked 6 shows in 2 months using the tracker alone.

Cassi

Briar & Bloom, Flagstaff

Instead of waiting around for someone to discover us or invite us to play, we built our own little circuit. It feels empowering.

Ryn

Glass Motel, Albany

Most booking advice assumes you’re chasing 500-cap rooms. This guide understands house shows, community spaces, and bar percentage deals. It’s practical and grounded.

Robin

The Paper Satellites, Bloomington

We’re not in LA. We’re not in NYC. We’re in a 30k population town with two bars and a coffee shop. This guide gave us a real system instead of vague ‘network more’ advice. We booked 6 shows in 2 months using the tracker alone.